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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Set up a virtual community
   • Registration / membership requirements and guidelines for participating in the virtual community are determined in accordance with the website marketing strategy
   • The virtual community website is developed and marketing strategies implemented to launch the site and the community
   • Member organisations/individuals are recruited and authenticated in accordance with organisational requirements
   • Members are supported to access services and contribute to the community by sharing expertise and business/market intelligence in accordance with accepted net etiquette
2. Develop and manage a virtual community
   • Contributions to the virtual community are monitored and strategies adjusted to enhance cooperation and build the community in accordance with the website communication strategy
   • The culture of the developing community is monitored and processes for dealing with contingencies are developed and implemented in accordance with level of responsibility and authority
   • Customer satisfaction with the virtual community is evaluated and strategies to improve customer service are developed and implemented in accordance with organisational requirements
   • Opportunities are identified to adjust policies and processes to respond to the changing needs of members and the organisation

Required Skills

Not applicable

Evidence Required

The Evidence Guide identifies the critical aspects underpinning knowledge and skills to be demonstrated to confirm competence for this unit This is an integral part of the assessment of competence and should be read in conjunction with the Range Statement

Critical aspects of evidence

Integrated demonstration of all elements of competency and their performance criteria

Level of member satisfaction with the virtual community

Evaluating and influencing the culture of the virtual community

Underpinning knowledge

Required knowledgeskills is to be limited to that which is sufficient to perform the particular workplace competency

Relevant legislation from all levels of government that affects business operation especially in regard to Occupational Health and Safety and environmental issues equal opportunity industrial relations and antidiscrimination

Internet World Wide Web

ebusiness environment

ebusiness terminology

Website business management

Legal ethical and security issues relating to websites

Culture of ebusiness community versus traditional business community

Underpinning skills

Computer technology skills

Literacy skills to interpret policies and procedures and provide information to others

Numeracy skills for reviewing website data

Communication skills for consultation with members

Ability to relate to stakeholders from a range of social cultural and ethnic backgrounds and physical and mental abilities

Resource implications

The learner and trainer should have access to appropriate documentation and resources normally used in the workplace

Consistency of performance

In order to achieve consistency of performance evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations

Contexts of assessment

Competency is demonstrated by performance of all stated criteria including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide and within the scope as defined by the Range Statement

Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package

Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment

Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level Refer to the Key Competency Levels at the end of this unit

Three levels of performance denote level of competency required to perform a task

Perform

Administer

Design

Collecting analysing and organising information to determine the focus and membership of the virtual community and identify the technical support communication process and financial commitment necessary to support the business community

Communicating ideas and information through the virtual community website to recruit members and to assist them to access services and to contribute to the community

Planning and organising activities to launch the virtual community to respond to change and to deal with contingencies as they arise especially in the area of website security

Working with teams and others to develop the virtual community to gather feedback from website users and community members to recommend changes and to encourage cooperation and contribution from members

Using mathematical ideas and techniques for data analysis of website users

Solving problems to improve services and contributions to develop community membership and to resolve potential conflicts as they arise

Using technology to build a virtual community

The Evidence Guide identifies the critical aspects underpinning knowledge and skills to be demonstrated to confirm competence for this unit This is an integral part of the assessment of competence and should be read in conjunction with the Range Statement

Critical aspects of evidence

Integrated demonstration of all elements of competency and their performance criteria

Level of member satisfaction with the virtual community

Evaluating and influencing the culture of the virtual community

Underpinning knowledge

Required knowledgeskills is to be limited to that which is sufficient to perform the particular workplace competency

Relevant legislation from all levels of government that affects business operation especially in regard to Occupational Health and Safety and environmental issues equal opportunity industrial relations and antidiscrimination

Internet World Wide Web

ebusiness environment

ebusiness terminology

Website business management

Legal ethical and security issues relating to websites

Culture of ebusiness community versus traditional business community

Underpinning skills

Computer technology skills

Literacy skills to interpret policies and procedures and provide information to others

Numeracy skills for reviewing website data

Communication skills for consultation with members

Ability to relate to stakeholders from a range of social cultural and ethnic backgrounds and physical and mental abilities

Resource implications

The learner and trainer should have access to appropriate documentation and resources normally used in the workplace

Consistency of performance

In order to achieve consistency of performance evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations

Contexts of assessment

Competency is demonstrated by performance of all stated criteria including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide and within the scope as defined by the Range Statement

Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package

Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment

Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level Refer to the Key Competency Levels at the end of this unit

Three levels of performance denote level of competency required to perform a task

Perform

Administer

Design

Collecting analysing and organising information to determine the focus and membership of the virtual community and identify the technical support communication process and financial commitment necessary to support the business community

Communicating ideas and information through the virtual community website to recruit members and to assist them to access services and to contribute to the community

Planning and organising activities to launch the virtual community to respond to change and to deal with contingencies as they arise especially in the area of website security

Working with teams and others to develop the virtual community to gather feedback from website users and community members to recommend changes and to encourage cooperation and contribution from members

Using mathematical ideas and techniques for data analysis of website users

Solving problems to improve services and contributions to develop community membership and to resolve potential conflicts as they arise

Using technology to build a virtual community

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Range Statement

The Range Statement provides advice to interpret the scope and context of this unit of competency, allowing for differences between enterprises and workplaces. It relates to the unit as a whole and facilitates holistic assessment. The following variables may be present for this particular unit:

Legislation, codes and national standards relevant to the workplace may include:

award and enterprise agreements

national, State/Territory legislative requirements especially in regard to Occupational Health and Safety

industry codes of practice

OECD International Guidelines for Consumer Protection in E-Commerce

copyright laws

defamation laws

privacy legislation

intellectual property, confidentiality requirements

legal and regulatory policies affecting e-business

Virtual community refers to:

a website where members / clients contribute and access information

Guidelines may include:

legal, ethical and security issues

pre-requisites for membership

roles, rights and responsibilities of members

open posting and viewing of free materials

moderated postings

roles, rights and responsibilities of moderator

viewing restricted by log-on and/or password

subscription conditions and fees

Net etiquette (netiquette) refers to:

protocols for discussion groups

accepted (not mandated) rules for being a good net citizen (netizen)

remember you're dealing with real people not computers

if you wouldn't do it in real life don't do it in cyberspace

adjust to the style and tone of discussion groups

respect other's time and bandwidth

look good online (spelling, grammar, and something worth saying)

share expert knowledge

keep flames under control (flaming is making personal attacks on others)

respect other people's privacy

don't abuse your power

be forgiving of other's mistakes

from Virginia Shea (1994) Netiquette, Albion Books SanFrancisco pp 32 - 33

The Range Statement provides advice to interpret the scope and context of this unit of competency, allowing for differences between enterprises and workplaces. It relates to the unit as a whole and facilitates holistic assessment. The following variables may be present for this particular unit:

Legislation, codes and national standards relevant to the workplace may include:

award and enterprise agreements

national, State/Territory legislative requirements especially in regard to Occupational Health and Safety

industry codes of practice

OECD International Guidelines for Consumer Protection in E-Commerce

copyright laws

defamation laws

privacy legislation

intellectual property, confidentiality requirements

legal and regulatory policies affecting e-business

Virtual community refers to:

a website where members / clients contribute and access information

Guidelines may include:

legal, ethical and security issues

pre-requisites for membership

roles, rights and responsibilities of members

open posting and viewing of free materials

moderated postings

roles, rights and responsibilities of moderator

viewing restricted by log-on and/or password

subscription conditions and fees

Net etiquette (netiquette) refers to:

protocols for discussion groups

accepted (not mandated) rules for being a good net citizen (netizen)

remember you're dealing with real people not computers

if you wouldn't do it in real life don't do it in cyberspace

adjust to the style and tone of discussion groups

respect other's time and bandwidth

look good online (spelling, grammar, and something worth saying)

share expert knowledge

keep flames under control (flaming is making personal attacks on others)

respect other people's privacy

don't abuse your power

be forgiving of other's mistakes

from Virginia Shea (1994) Netiquette, Albion Books SanFrancisco pp 32 - 33

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